Benchmarking is a strategic process used by organizations to evaluate various aspects of their processes in relation to best practices within their industry or sector. This technique, often considered a cornerstone of successful project management, allows organizations to develop plans on how to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance.
Branding is a marketing strategy that involves creating a differentiated name and image – often using a logo and/or tag line – in order to establish a presence in the consumer’s mind and attract and retain customers.
Market planning is a strategic process that businesses use to align their products and services with the needs and wants of their target customers. It involves analyzing market trends, understanding customer behavior, and developing strategies to achieve business objectives.
Launching a new product is a critical event for every company. It’s a time when all the effort put into product development culminates in an opportunity to generate buzz and drive sales. This article will explore effective strategies for a successful product launch.